Alaina Booth
Alaina Booth is a Los Angeles–based filmmaker and creative director from Atlanta, Georgia. Her documentary-style work spans wedding films, photography, and commercial storytelling, with a focus on timeless, honest narratives. She works at Stan telling the stories of entrepreneurs and creators like Steven Bartlett and Radhi DeVlukia, runs her own wedding video business, and is the co-founder of Femme Creatives, a women-focused creative community in LA. She is passionate about creating documents that honor a well-lived, fully felt life.
What dream are you currently turning into reality?
In a really wonderful way, the answer to this keeps changing… and I love that. It’s proof that I’m learning, evolving, and staying open.
A year ago, I would’ve told you my dream was to make an ad that aired during the Super Bowl. After spending the last year actually making ads, I realized what excites me even more than the story itself is the business and marketing behind it—how trust and connection are built across multiple touchpoints, not just one perfect video.
So right now, my dream is to use storytelling as distribution—to be a creator and an entrepreneur. I want to build physical products—journals, scrapbooks, photo keepsake boxes, etc.—that help people bring their memories into the real world. As we move deeper into AI, I think we’re collectively craving more analog, tactile experiences that make us feel like our real life is beautiful and exists beyond just an endless scroll. I want to give people that experience.
When did you first realize you discovered your dream?
I was 16 when I started filming my life. At the time, I was a senior in high school and my world was about to change in a big way, and I wanted to create something I could look back on honestly —a record of my senior year.
But even before that, there was always this deep pull toward living fully. I remember being 9 or 10 years old wanting every day to feel novel and eventful. I am so inspired by doing the scary thing, the risky thing, squeezing as much meaning out of life as possible. No matter what form my work takes now, it always comes back to the same roots: a love for life, humanity, documentation, story, and what some may call life-maxxing.
I feel incredibly grateful that something that began as a way to hold onto time has resonated with others and grown into my full-time career.
How does your faith go hand in hand with pursuing your dream?
I like to think we’re collaborators, not owners. The more you act on small creative nudges, the more inspiration and responsibility you’re given. Every creative knows the amazing mania that happens when you get hit with a good idea. I try to set myself up to have the space to act on them when they come.
I truly believe we’re here to inspire each other, and storytelling is how we survive and understand life. Story is the foundation of empathy, love, and connection. It’s deeply spiritual. I feel closest to God when someone trusts me with their story and allows me to help bring it to life.
What’s one or two practical steps you take to keep moving forward?
From the outside, my work can look spontaneous, lucky, or serendipitous—and part of that is real. I love leaving room for chance. But most of what I do is incredibly intentional, constantly recalibrated, and carefully stacked over time.
One piece of advice that changed everything for me was learning to separate the part of myself that plans from the part that executes. Strategy gets its own space and it's very important to the “stacking” you do over time. But when it’s time to work, I don’t negotiate—I just do the work. There is no room for “ugh is this the right thing to do? That separation keeps momentum alive and keeps me from overthiking, getting stuck in perfectionism. I launch at 90%. I am not too precious about one piece of work. Done is much better than perfect.
In addition, something I like about my creative process is my willingness to make terrible drafts. The way out of getting stuck is to blurt out a bunch of wrong ideas. That’s the creative instinct and gut speaking. The more you allow yourself to be bad, the more you strengthen that instinct. Usually I get to the good idea by starting and saying “this isn’t it but…” - that brainstorming process leads us to “it” every time.
What encouragement would you share with someone who’s going after their dream?
You are a problem-solver first, and a creative second. This mindset was so important for me, especially early on.
Before you get to create freely, you have to push through technical blocks, mental blocks, and other friction. Before I could edit, I had to sit through hours of “How do I do XYZ in Premiere Pro?” tutorials. Problem-solving is what unlocks creativity. Without grit and critical thinking, you never get to the fun part—but it is worth pushing through.
Also: do what you can with what you have, where you are. My first paid work was ads for a woman in an essential oil pyramid scheme. I shot my first wedding because I met a photographer in a college dining hall and offered to make a free video. My first music video was for my roommate.
But last month, I worked with Steven Bartlett, Gary Vee, and Radhi Devlukia. The only difference between those moments is a long line of small, incremental steps—proving to yourself, again and again, that you can handle a little more responsibility. It compounds. And even when you reach the “big leagues,” you still won’t feel ready—but you’ll have built the foundation brick by brick.